Home » News » Plugin Alliance warmly welcomes new plugin partner brand Bettermaker to the family with inaugural EQ232D release

“I can use my Bettermaker on a plane; I can use it on a train; I will use it on a bus; I will use it everywhere… man, oh man.”

– Recording engineer and record producer Jimmy Douglas (Aretha Franklin, Genesis, Jay-Z, Missy Elliott), 2020 

 

SANTA CRUZ, CA, USA: Plugin Alliance, supporting all major plugin formats and uniting some of the best-known international audio companies under one virtual roof, is proud to warmly welcome another new plugin partner brand to the family with the release of Bettermaker EQ232D — a faithful plugin recreation of one of the most respected analog mastering EQs of the new millennium, developed by the Bettermaker team — as of September 15…

The original hardware Bettermaker EQ232P MKII — upon which the Bettermaker EQ232D plugin is based — is renowned for delivering the lush, supple bottom and clear, smooth top end of the legendary Pultec EQs, but with a clean and modern twist that’s perfect for contemporary styles of hip-hop, EDM, pop, or even metalcore!

Musically speaking, this meticulously modeled plugin version of Bettermaker’s instant classic mastering-grade EQ is no different. Faithfully following in the footsteps of the analog original, it offers the incredible low- and high-end shaping capabilities of the best passive EQ designs ever devised, along with the precision, detail, and features of a high-end 21st- century design.

Duly beating at the heart of the Bettermaker EQ232P MKII EQ is its P EQ section — faithfully recreated in the Bettermaker EQ232D plugin — that recreates the classic curves and creative workflow of the iconic Pultec EQs, but with tremendous clean headroom, and without the extra grit or distortion of a vintage tube piece.

Put it this way: by blending the best characteristics of old school and modern hardware EQs, the Bettermaker EQ232 MKII quickly won over major producers and engineers like Mike Dean, Jimmy Douglass, Jaycen Joshua, Dave Pensado, Luca Pretolesi, Matt Schaeffer, and Greg Wells.

With the original Bettermaker team at its developmental helm helping to ensure its authenticity, notable features of the Bettermaker EQ232D plugin include five EQ filters on each channel, including two classic Pultec sections and two high-pass filters, plus four parametric filters with wide frequency ranges; passive P EQ section comprising shelving filters based on legendary Pultec EQ filters, including separate BOOST and ATTEN (attenuation) knobs; 24dB/Oct high-pass filter; two parametric filters per channel, covering frequencies from 15Hz to 15kHz; Stereo, Dual Mono, and M/S modes; and, of course, lots of presets to kickstart user workflow, including four exclusive mastering and mix buss presets made by Luca Pretolesi of Studio DMI — all accessible via an intuitive interface.

The timely introduction of the Bettermaker EQ232D plugin ensures that anyone can quickly discover why the Bettermaker EQ232P MKII is a contemporary classic, beloved by some of the best engineers in the business for their big clean bottom, clear and soaring top end, and flexible, intuitive workflow. 

Bettermaker EQ232D is available for purchase (as an AAX AudioSuite-, AAX Native-, AU-, VST2-, and VST3-supporting effect plugin for macOS 10.9 through 10.15 and Windows 7 through 10) at an attractive introductory price of $229.99 USD until October 31, 2020 — rising thereafter to an MSRP (Manufacturer’s Suggested Retail Price) of $299.00 USD — from here: https://www.plugin-alliance.com/en/products/bettermaker_eq232d.html

A fully-functional, 14-day trial of Bettermaker EQ232D is available to anyone registering for a free Plugin Alliance account here: http://www.plugin-alliance.com/en/registration.html

Bettermaker EQ232D is included in PA’s monthly MIX & MASTER Bundle (https://www.plugin-alliance.com/en/products/pa-mix-master-bundle-monthly.html ) and annual MIX & MASTER Bundle (https://www.plugin-alliance.com/en/products/pa-mix-master-bundle-yearly.html) subscription services, and also its monthly MEGA Bundle (https://www.plugin-alliance.com/en/products/pa-mega-bundle-monthly.html) and annual MEGA Bundle (https://www.plugin-alliance.com/en/products/pa-mega-bundle.html) subscription services at no extra cost!

Note that the proprietary Plugin Alliance Installation Manager means users can select, download, and install only the products and formats needed for their system. For more in-depth information, including several superb-sounding audio demos, please visit Plugin Alliance’s dedicated Bettermaker EQ232D webpage here: https://www.plugin-alliance.com/en/products/bettermaker_eq232d.html

Watch Plugin Alliance’s awesome-sounding trailer video for Bettermaker EQ232D here: https://youtu.be/-UW8mhNzqE4

Hear how Bettermaker EQ232D makes music simply sound better in this must-see play-through video from Plugin Alliance here: https://youtu.be/Mpj6uWUvRB8

Take a Bettermaker EQ232D walkthrough with Plugin Alliance’s additionally informative video here: https://youtu.be/6cIUPrPPDGo 

About Plugin Alliance (www.plugin-alliance.com) 

World-class plugins. Dongle-free. Plugin Alliance is supporting all major plugin formats and uniting some of the best-known international audio companies under one virtual roof. The Santa Cruz, California-based company empowers world-renowned analog hardware companies with a digital strategy and provides software developers with services that allow them to develop products with increasing quality and quantity. It does this by providing professional marketing and distribution as well as platform features like a state-of-the-art authorization system. An open invitation is eternally extended to all developers, engineers, and artists to join its fast-growing community.

About Bettermaker (www.bettermaker.eu)

Bettermaker’s premium-quality analog mastering processing with patented digital recall from DAWs (Digital Audio Workstations) is crafted for professional mastering engineers, mix engineers, and music producers — perfectly marrying premium sound quality with the convenience of fast and precise recall and automation. 

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