The Plenum is 15 meters wide by 30 meters long and is equipped with seating on both sides, two center turntables for showcasing cars and large doors for vehicle entry and exit. Distributed sound and spatial effects are powered by 16 UPM-1P™ loudspeakers, with low frequency effects from six 750-LFC™ low-frequency control elements flown as pairs between the video panels. In addition, full surface projection is possible on a 15-meter wall section, with directional sound supplied by four ULTRA-X20™ loudspeakers.
The two GALAXY 816 used for loudspeaker drive and optimization also serve as the hardware host for Spacemap Go. When the six show panels fold down and become large video screens for the guests seated in the stands, the sound comes not from the elongated sides of the Plenum but rather images from the center of each panel. Spacemap Go also can be used to have the voice follow a presenter’s movements, or to dynamically augment sounds of vehicles moving in the space.
“I can go with at least 16 Spacemap channels at individual positions,” says Endl. “I can tell the iPad ‘the vehicle is leaving now.’ The sound could cruise around the room at a predetermined speed, in a clearly defined time window. But if the vehicle is late and the sound doesn’t fit, you can quickly correct it with your finger.”
“Sound is the show effect par excellence. You can do 360-degree projections all you want, but it’s sound that gives you the goosebumps,” says Markus Endl.
Sophie Scholl, Audi’s project manager for ABEC, is responsible for all aspects of building operation and marketing. For her, the functionality and operability of the installed media technology was vital, and she is enthusiastic about the results regarding sound.
“We haven’t had anything like this before,” she says. “After all, we want to do dynamic vehicle presentations in the Plenum. That’s where sound supports us enormously, because it moves with us. It’s sensational.”
The Audi Brand Experience Center was created to showcase Audi automobiles as well as to host meetings and special events for dealers and customers. It also is available for limited rentals, but it is not open to airport travelers or the general public.
About Meyer Sound
Founded by John and Helen Meyer in 1979, Meyer Sound is a global leader in providing integrated solutions for sound reinforcement, spatial sound, acoustic systems, studio monitoring and high-end residential systems. Recognized as an audio technology pioneer, Meyer Sound was the first to introduce dedicated loudspeaker processors, source independent measurement, large-scale self-powered loudspeakers, and cardioid subwoofers, among other innovations. The premium professional brand maintains rigorous quality control in its design and manufacturing of sustainable solutions for concert touring and festivals, houses of worship, cinema, education, corporate offices and residential. Scientific research and innovative product development have earned more than 100 US and international patents along with numerous industry awards. Headquartered in Berkeley, California with operations globally, Meyer Sound is a company where employees are innovators and diversity, equity and inclusion are embraced in the workplace and the community.